When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes to ensure you are maximizing your use of High Leads Pro. Below are some details on the optimal sizes for sharing images on social media.

NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post. 

Here are the best sizes for sharing images on social media:

VIDEOS

	Format	Maximum File Size	Duration	Aspect Ratio	No. of Video	MultiMedia
Facebook Pages	MP4  MOV	1 GB	1 sec - 20 mins	Between 16:9 and 9:16	1 Video	Not Allowed
Instagram Business Profile	MP4 MOV	100 MB	3 sec - 60 sec	Between 4:5 and 16:9	10 Video(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages	MP4  MOV	200 MB	3 sec - 30 mins	Between 1:2.4 and 2.4:1	1 Video	Not Allowed
Twitter/X	MP4  MOV	512 MB	0.5 sec - 140 sec	Between 1:3 and 3:1	1 Video	Not Allowed
Tiktok	MP4	50 MB	3sec - 60 sec	540 pixel resolution	1 Video	Not Allowed
GMB	-	-	-	-	-	Not Allowed
Pinterest	MOV MP4 WEBP	1 GB	4 sec - 5 minutes	9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1 Video Encoding: H.264 or H.265	1 Video	Not Allowed

IMAGES

Platform	Format	Maximum File Size	Aspect Ratio	No. of Images	MultiMedia
Facebook Pages	PNG JPG GIF	10MB	Recommended - need to keep the Width*Height - 1280 x1080 Minimum  600 x 315 pixels	Unlimited Image(s) - Recommend to post 10 Image(s) or less	Not Allowed
Instagram Business Profile	PNG JPG	8MB	Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels	10 Image(s)	Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages	PNG JPG GIF	8MB	Maximum 6012 pixels x 6012 pixels	9 Image(s)	Not Allowed
Twitter/X	PNG JPG GIF	5MB	Recommended - need to keep the Width*Height - 1280 x1080	4 Image(s)	Not Allowed
Tiktok	-	-	-	-
GMB	PNG JPG	10MB	Must be greater than Width*Height - 250*250	1 Image	Not Allowed
Pinterest	PNG JPG	10MB	-	1 Image	Not Allowed

     1. Instagram Story

• Image Format-JPEG
• Image size-8MB
• Count-10 image(s) or video(s)
• Video Format-MOV/MP4
• Video Size-100MB
• Video Duration- min 3sec max 30 sec
• Video width-1920 px
  
  2. Instagram Reels
  
  
• Video Format-MOV/MP4
• Video Size-1GB
• Video Duration- min 3 sec max 15 Minutes
• Video width-1920 px
• Video Thumbnail format- all
• Video Thumbnail size-8MB
  
  3. Facebook Reels 
• Video Format-MOV/MP4/webM
• Video Size-1GB
• Video Duration- min 3 sec max 90 sec
• Video width-1080 * 1920 pixels (recommended)
  Minimum is 540 x 960 pixels
• Video Thumbnail format- Thumbnail support is not available for Facebook Reels
• Aspect Ratio - 9:16

Note:
Various sizes and types of images work for different things. Two ‘go-to’ sizes are:

• Horizontal (landscape): 1,024 pixel X 512 pixel
• Vertical (portrait): 800 pixel x 1,200 pixel

Content-Length 

	Content Length
Pinterest	500 character and title 100 character
Facebook Pages	62000 character
Instagram Business Profile Reel  Story	2200 character 2200 character 0 character
Linkedin Profile and Pages	3000 character
Twitter/X	280 character
Tiktok Personal Tiktok Business	150 character 2200 character
GMB	1500 character

Current Rate Limits based on platforms per active user:

• Google - 300/min
• Facebook - 200/hr
• Instagram - 200/hr
• TikTok - 15/day
• Twitter/X - 100/hr
• LinkedIn - 150/day
• Pinterest - 100 pins/min

OG Meta Tag is available on all platforms except Instagram, Tiktok, and Youtube.

FAQ: Social Media Image and Video Formats

1. What is the optimal video format and maximum file size for Facebook Pages and Groups?

• Format: MP4, MOV
• Maximum File Size: 1 GB

2. What are the image size recommendations for Instagram Business Profiles?

• Format: PNG, JPG
• Maximum File Size: 8 MB
• Recommended Sizes:
  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels

3. How many images can I upload in a single post on Twitter?

• Format: PNG, JPG, GIF
• Maximum File Size: 5 MB
• Number of Images: Up to 4 images

4. What are the requirements for video uploads on TikTok?

• Format: MP4
• Maximum File Size: 50 MB
• Video Duration: 3 sec - 60 sec
• Resolution: 540 pixels

5. What is the content length limit for a Facebook Page post?

• Character Limit: 62,000 characters