By utilizing a recurring schedule, your content gains the opportunity to connect with a wider audience over time, boosting both reach and engagement. Repeatedly sharing valuable content allows for effective retargeting, ensuring that your message reaches those who may have missed it initially.

How does Recurring Scheduling of Posts work?

1. Navigate to Marketing > Social Planner > New Post

1. Create your content for Social posts potentially using AI to write the copy combined with media of your choosing.
2. Post that, select the post option and select the option of Schedule Recurring Post option

•   Schedule the post for days, weeks, months, and years.
•    If a week is selected, scheduling for days is necessary
•    Select the time it needs to go out.

Why do we have two mentions in the Schedule tab and the Recurring tab?

The recurring tab will have parent posts, if you edit the content and schedule it will get updated accordingly for all future posts. Child posts are present in the schedule tab. Once the scheduled post gets published, a new child recurring post gets scheduled.

Calendar View for Recurring Posts in the Social Planner

The Calendar View in the Social Planner allows users to see recurring posts in the queue. This update provides a comprehensive view of all your scheduled social media content.

1. Access the Social Planner: Navigate to the Marketing section and select the Social Planner.
2. Create a New Post: Click the option to create a new post. Add your desired content and media.
3. Set Recurring Options: In the post options, select the recurring option. Your recurring posts will now be visible on the calendar.

Benefits

• Comprehensive Scheduling: See all recurring posts in one place, ensuring you have a complete overview of your social media strategy.
• Enhanced Planning: Easily manage and adjust your recurring posts directly from the calendar view.

Note: ​​The Social Planner feature can schedule recurring posts for days, weeks, months, and years. 

FAQs

1. Q: Can I schedule recurring posts for holidays or annual events?
   A: Yes, you can set up recurring posts for specific dates, which allows you to automate your posts for holidays or special occasions like company anniversaries.
2. Q: What if I edit the main (parent) post in a recurring schedule?
   A: Any changes made to the parent post will automatically update all associated child posts in the recurring schedule. However, modifications made to individual child posts won’t impact the parent posts or other scheduled posts.
3. Q: Can I use a combination of media types like images and videos in my recurring posts?
   A: Yes, you can enhance your recurring posts by including various media types such as images, videos, or GIFs to make them more engaging for your audience.
4. Q: How does recurring scheduling handle different time zones?
   A: When setting up recurring posts, consider the time zone of your target audience. This is especially important if you have a global audience to ensure your content is posted at optimal times.
5. Q: Is there a maximum period for scheduling recurring posts?
   A: Generally, you can schedule recurring posts well in advance—whether it’s for days, weeks, months, or even years—depending on the platform's settings and guidelines.
6. Q: Will Twitter's policy on repetitive content affect my recurring posts?
   A: Yes, Twitter may flag recurring posts as repetitive. To comply with Twitter's guidelines, it's best to vary your content to avoid issues with their repetitive content policy.
7. Q: Can I pause or temporarily halt a series of recurring posts?
   A: No, recurring posts cannot be paused or temporarily stopped once scheduled.
8. Q: What if I want different recurring posts for different social media platforms?
   A: You can customize recurring posts for each social platform using the "Customize Each Post" option. This allows you to tailor the content according to each platform’s specific requirements, like character limits and media guidelines.
9. Q: Can I combine recurring posts with other non-recurring content in my campaigns?
   A: Absolutely! Recurring posts can be part of a broader campaign strategy that includes various content types, helping to maintain a consistent and cohesive brand message across all marketing efforts.
10. Q: How can I make my recurring posts accessible to people with disabilities?
    A: To ensure your recurring posts are accessible, include features like captions for videos, alt text for images, and other accessibility enhancements to reach a wider audience, including those with disabilities.
11. Q: How do I keep recurring posts from feeling overly automated or impersonal?
    A: To maintain a personal touch, mix your recurring posts with real-time, personalized content and actively engage with your audience. This approach helps balance automation with genuine interaction.