Affiliate Manager Part 3 - How to Set Up Your First Affiliate Manager Campaign

In this article, we will review how to set up Affiliate Manager Campaigns. Check out our other Affiliate Manager articles for additional tips, best practices, and an overview of the feature.

Navigation

Step 1: Creating an Affiliate Manager Campaign

Navigate to Marketing > Affiliate Manager > Campaigns
Click +Add to create a new campaign
You’ll be redirected to the Campaign Details Page.
Fill out the appropriate information and click “Create Campaign” to finish the setup.

Click Assign Affiliate to add affiliate(s) to the Campaign.

You’ll see a list of all your Affiliate Campaigns on the main page

Step 2: Edit or Delete an Affiliate Campaign

Click the 3-dot dropdown menu on the right-hand side.
Here you can Edit or Delete an Affiliate Campaign

Stores as a Source for Affiliate Campaigns

The Affiliate Manager now supports using stores as a source for your affiliate campaigns, enabling affiliates to promote your products directly. This integration offers seamless functionality, including product-based commissions and multi-tier setups, making it easier than ever to leverage your store for affiliate marketing.

Key Benefit of this update is that it allows you to maximize sales by expanding your reach through a network of affiliates.

To use this feature, Navigate to Affiliate Manager, create a new campaign, select "Store" as the source, choose your store and landing page, set your commissions, and publish the campaign.

Special Requirement: Ensure your store is fully set up with products and appropriate landing pages to utilize this feature effectively.

Multi-Tier Commissions in Affiliate Marketing

You can set up to 7 tiers of commissions in your affiliate marketing campaigns. This empowers you to create more dynamic and rewarding affiliate programs, driving growth and engagement.

Features include:

Support for Up to 7 Tiers of Commissions: Expand your affiliate network with multiple commission levels.
Flexible Commission Settings: Set default commissions or product-based commissions for each tier.
Streamlined Management: Easily manage multi-tier commissions with a simplified process.
Customizable Structures: Tailor commission structures to fit your business needs.

How It Works:

Create a New Campaign: Click on "Add" to start a new affiliate campaign.
Configure Campaign Settings: Choose your campaign source and provide source details.
Finalize Product List: Ensure all eligible products are included in the campaign.
Add Multi-Tier Commissions: Navigate to "Advanced Commission Settings" to add multiple tiers.

Set Commission Rates: Customize default or product-based commissions for each tier.

Publish Your Campaign: Review settings and publish the campaign to make it live.

Custom Commission Settings

A powerful feature in the Sub Account Affiliate Manager: Custom Commission Settings for Individual Affiliates!

Advantages

Personalized Commission Rates: Set unique commission rates for each affiliate within a campaign.
Override Default Settings: Customize commissions at the affiliate level, superseding general campaign settings.
Enhanced Management: Gain more control and flexibility in managing affiliate commissions.

How It Works:

Access the Sub Account Affiliate Manager

Navigate to the Affiliate Page

Select the affiliate you want to modify.

Locate the "Active Referral Link" Section

Click "Customize" for the campaign you wish to adjust.

Go to the "Commissions" Tab

Modify the Commission Settings

Adjust the rates for the selected affiliate as needed.

Save Your Changes

Why It Matters:

Affiliate-level commission settings represent a significant advancement in managing affiliate relationships and reward structures. Here’s why this feature is important:

Tailored Reward Structures: This feature allows you to offer customized commission rates, such as providing a 50% commission to a top performer while maintaining a default rate for others. This personalized approach can better align incentives with performance and potential.
Improved Management: By adjusting commissions at the individual level, you can more effectively manage your affiliate program and address the unique contributions of each affiliate without needing to create separate campaigns.
Enhanced Performance Rewards: Tailoring commissions helps motivate and retain high-performing affiliates, encouraging them to increase their efforts and drive more sales.

Important Notes

Precedence: Affiliate-specific commission rates take priority over campaign-level settings.
Tier Adjustments: Changes to tiers must be made in campaign settings, not in affiliate profiles.
Availability: This feature is supported only for campaigns with sources from funnels or websites.

Cloning Affiliate Campaigns in Sub-Accounts

With the ability to clone affiliate campaigns within a Sub Account, you can duplicate any campaign and choose whether to include the existing affiliates in the new one.

How It Works:

Access Sub Account Affiliate Manager:
- Navigate to the Campaigns section.
Clone the Campaign:
- Find the campaign you want to duplicate, click on the three dots, and select "Clone Campaign."

Include or Exclude Affiliates:
- Choose whether to retain the affiliates in the cloned campaign.

Save and Activate:
- The cloned campaign will initially be inactive. Make the necessary adjustments and then publish it.

Enhanced Affiliate Campaign Creation

With an expanded multi-tier commission system, direct affiliate assignment capabilities, and an improved user experience, creating impactful affiliate campaigns has never been easier.

Features include:

Improved Flow: A more intuitive interface for creating affiliate campaigns.
Product List Review: Easily manage products to ensure accuracy in commissions.
Flexible Commission Options: Set default or product-based commissions.
Optional Multi-Tier Commissions: Configure multi-tier commissions to incentivize affiliates.
Direct Affiliate Assignment: Assign affiliates directly within the campaign creation flow.
Pre-Filled Additional Settings: Enjoy convenience with pre-filled settings based on global preferences.

How It Works:

Start a New Campaign: Click "Add" on the Campaign page.
Choose Campaign Source: Select where your products are added and configure source details.

Review Product List: Ensure all items eligible for commissions are included.

Set Commissions: Choose between default commissions or product-based commissions.
Enable Multi-Tier Commissions: Configure tier-specific commission rates (optional).

Add Campaign Description: Provide context and attract affiliates (optional).
Assign Affiliates: Seamlessly integrate affiliates directly into the campaign.

Adjust Additional Settings: Customize email templates, cookie life, and payout terms.
Publish or Save Draft: Finalize the campaign by publishing it or saving it as a draft.

How to add 2nd Tier Commission

Second-tier commissions in affiliate marketing refer to a system where affiliates can earn commissions not only for the sales they directly generate but also for the sales generated by affiliates they refer to the program. This creates a multi-level structure where affiliates can benefit not only from their efforts but also from the efforts of those they recruit.

Here are some reasons why second-tier commissions can be beneficial in affiliate marketing:

Incentivizes Recruitment
Motivation for Affiliates
Rewards for Leadership and Mentorship
Long-term Growth Potential
Diversification of Income Streams
Attracts Experienced Affiliates
Competitive Advantage

How does Second Tier Affiliate Marketing work?

Go to Marketing > Affiliate Manager
Navigate yourself to Campaigns, Create new campaigns for running two-tier commissions.
While creating the campaign, there will be an option to add the first-tier commission and second-tier commission

The first tier commission will be rewarded to the affiliate that made the sale and the Second tier will be rewarded to the parent affiliate who referred the affiliate. Once the commission for the 2nd tier is set using flat or percentage.

Once the sales go through by the affiliate, the parent affiliate can check the network and sales commission for each affiliate in the network.

Also, the payout reflects second-tier commission collection

FAQ’s

How do I create a new affiliate campaign in the Affiliate Manager?
To create a new affiliate campaign, navigate to Marketing > Affiliate Manager > Campaigns, and click "+Add" to create a new campaign. Fill out the necessary details on the Campaign Details Page, click "Create Campaign," and then assign affiliates to the campaign.

Can I use my store as a source for affiliate campaigns?
Yes, you can use your store as a source for affiliate campaigns. This integration supports product-based commissions and multi-tier setups. To use this feature, select "Store" as the campaign source when creating a new campaign, choose your store and landing page, set commissions, and publish the campaign.

What is the multi-tier commission feature, and how can I set it up?
The multi-tier commission feature allows you to set up to 7 tiers of commissions, providing a more dynamic and rewarding affiliate program. You can set default or product-based commissions for each tier. To set up, navigate to "Advanced Commission Settings" within a campaign and add the desired tiers and commission rates.

How do custom commission settings for individual affiliates work?
Custom commission settings allow you to set unique commission rates for individual affiliates within a campaign, overriding default settings. To customize, go to the Affiliate Page, select the affiliate, click "Customize" under the "Active Referral Link" section, and adjust the rates in the "Commissions" tab.

What are second-tier commissions, and how do they benefit affiliate marketing?
Second-tier commissions allow affiliates to earn not only from their direct sales but also from the sales generated by affiliates they refer. This incentivizes recruitment, rewards leadership, and can lead to long-term growth. To set up second-tier commissions, create a new campaign in the Affiliate Manager and configure the first and second-tier commission rates during the campaign setup.