Lead-based affiliate programs offer a flexible commission structure, allowing businesses to reward affiliates for each lead generated. This guide walks you through setting up a Pay-Per-Lead (PPL) model, making it easy to track leads and reward affiliates accordingly. This model is ideal for campaigns that collect leads through forms, surveys, and calendar bookings.

Setting Up a PPL Campaign

Step 1: Create a New Campaign

1. Go to Affiliate Manager in the Marketing section.
2. To start a new campaign, click on the "Campaign Page" and then the "+ Add" button.

Step 2: Select Source Type

1. Choose your lead source: "Forms, Surveys, or Calendars."
2. These sources can track and credit leads generated through your affiliates.

Step 3: Enable Pay-Per-Lead

1. Under the "Commissions" tab, toggle on the Pay-Per-Lead option.
2. This activates the pay-per-lead commission structure for your campaign.

Step 4: Set Per Lead Commission

1. Define how much commission will be given for each lead.
2. Enter this amount under "Per Lead Commission."

Step 5: Configure Advanced Commission Settings (Optional)

1. If needed, set up multiple tiers for your commission structure.
2. For instance, you can reward the primary affiliate and their sub-affiliates differently.

Step 6: Add Campaign Description & Assign Affiliates

1. Write a clear campaign description to communicate its goals to affiliates.
2. Assign affiliates to participate in this campaign. (You can add them later if they are not ready yet.)

Step 7: Review & Finalize

1. Double-check all settings for accuracy.
2. Click on 'Publish' to make your campaign live.

Tracking Leads and Commissions

Monitor Leads:

• Once your campaign is live, track all leads from the Affiliate Profile Page.

View Commissions:

• Navigate to the Commissions tab. Each lead commission will appear in the "Product" column, indicating its source.

Special Notes:

• Embedded Tracking: Ensure that forms, surveys, or calendars are embedded within a webpage or funnel. Custom code embeds, or iframes may not support lead tracking effectively.

FAQs

Q1: How do I add affiliates to a campaign later?
You can always assign affiliates to a campaign through the Affiliate Manager.

Q2: Can I change the commission amount after setting it up?
You can adjust the commission settings by editing the campaign in the Commissions section.

Q3: What happens if I get fake or duplicate leads?
You can approve or deny leads before paying commissions. Simply review the lead and decide on the Affiliate Profile Page.

Q4: Is there a way to track the top-performing affiliates?
View top performers by leads or revenue directly from the campaign's dashboard.

Q5: Can affiliates track their performance?
Affiliates receive unique links to track their leads and commissions, helping them stay updated on their progress.